What smartphone click rates tell use about the people who own them

Android users are mostly guys. iPod touch owners are overwhelmingly young. And people who carry iPhones are way more likely to lust after an iPad.

Those are a few of differences that emerged from a opt-in survey of 963 smartphone and iPod touch owners conducted in February by AdMob, the mobile advertising company that Google snapped up in November for $750 million. Read the rest of this entry →