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6 ways iPhone and Android users differ

February 25, 2010 8:00 AM

What smartphone click rates tell use about the people who own them

Source: AdMob

Android users are mostly guys. iPod touch owners are overwhelmingly young. And people who carry iPhones are way more likely to lust after an iPad.

Those are a few of differences that emerged from a opt-in survey of 963 smartphone and iPod touch owners conducted in February by AdMob, the mobile advertising company that Google snapped up in November for $750 million. Read the rest of this entry

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